Booyah! Makes The Clutch List of Top Denver Digital Marketing Agencies

Posted on June 11, 2015 by Troy Lerner

we_deliver_blue_largeSince 2001, Booyah! Advertising has given its clients results to shout about with killer digital marketing campaigns and strong media management. Now, we are happy to announce that we too have results we can shout about.

According to recent research from Clutch, Booyah! Advertising has been ranked as one of the top Digital Marketing Agencies in the Denver area. The research is based on their Leaders Matrix methodology, which ranks companies based on a series of criteria that determine the best agencies based on their ability to deliver results to their clients. Clutch has reviewed over 900 companies in more than 50 vertical markets.

When considering who ranks highest in the Leaders Matrix, Clutch looks at both past and present clients.  Analysts from Clutch interviewed our clients for invaluable feedback regarding client satisfaction and performance results. In-depth testimonials from valued clients can be found on Booyah! Advertising’s Clutch profile.

Clutch also took the time to examine other relevant factors, such as relevant case studies, portfolio items, client lists, accolades, indicators of market presence etc., and compared our performance to other similar firms in Denver. Both quantitative and qualitative factors were analyzed to examine a number of Denver based companies and to measure their success through delivered results. 

It is incredibly rewarding to see our achievements analyzed in such a rigorous manner, and to learn that we stand out as a leader among Denver’s digital marketing firms.  We are thankful for our team here at and the hard work done every day by our employees.

We’ll say "booyah" to that!

Booyah Featured in Google DoubleClick Case Study

Posted on May 14, 2013 by Troy Lerner

Booyah Advertising

Booyah is agnostic when it comes to tools. Truth be told though, we hold a special place in our agency for Google’s tools. They are virtually indestructible, fast, affordable and come with top notch support. More than 75% of our clients use the Google stack as their primary digital advertising platform. We’ve been heavy users for the past five years and don’t see that changing in the next five.

With such a robust tool, we are able to save a tremendous amount of time on reporting, trafficking, and optimizing. The time we save gets redirected to campaign strategy and expert thinking for our clients.

DoubleClick offers a superb unified approach to digital advertising that pushes our team to become better and better marketers every single day. We are pleased to partner with DoubleClick, and even more pleased to be featured in their video series documenting successful case studies. Check it out at the link below!

DoubleClick Search and Booyah Customer Story

Thank you, DoubleClick, the video turned out great! Booyah!

How to Save 10% or More Buying the Same Things You Already Buy

Posted on January 02, 2013 by Booyah!

Money saving tips from Booyah


We all want to save a couple bucks. Who doesn’t? What if you could save 10% or more buying the same things you already buy? Here’s how:

Cash Back Shopping

Sites like,, will reward you cash back for making the same online purchases you ordinarily make through one of their tracking links. Registering is safe, quick and easy. As of 12/12, the highest cash back offer is 75% on Webroot antivirus software. Who else is going to pay you that kind of money? Earn additional money for referring friends with no strings attached.

Credit Card Rewards

Credit card rewards require a points or cash back credit card and there are 2 different ways to save here. Typically cards pay a percentage of cash back or points on the dollar at the standard incentive year round. Additionally, the rate of earning is increased by advertiser vertical by month or season. Shop Discover, the additional cash back component for Discover Card holders is rewarding its card holders with 5-20% cash back at online retailers in Q4. All that is required is clicking a sign and a tracking link from within the rewards credit card of your choice.

Mobile Phone Discounts

Mobile phones are a commodity these days, but a $100/mo plan doesn’t have to be. Check out pre-paid carriers like Cricket, Virgin Mobile or Boost Mobile. The phones are slightly less cool but an unlimited plan is about half the going rate of carriers like Verizon, ATT, T-Mobile or Sprint. The taxes with pre-paid carriers are also a fraction of post-pay. The best part is they are entirely month-to-month with no early termination fees and 4G coverage is starting to pop up.

If you are dead set on Verizon, ATT , T-Mobile or Sprint, discounts are abundant. Happen to be a credit union member? Sprint will give you 10% off your monthly bill. Former Veterans can get 15% off at Verizon. It may seem like a trivial amount, but multiply the savings over a 24 month contract and that’s the equivalent of a free iPhone.

Holiday Online Shopping Trends

Posted on December 05, 2012 by Booyah!

Online shopping trendsIf you haven’t noticed yet by the Christmas music everywhere, it’s in full swing, folks.

With the holiday season upon us, now is a good time to highlight online shopping trends and how they change at this time of the year. With online shopping slated to increase 17% over last year, keep the following tips in mind:

Trending in General:

Lines between online and offline shopping are blurring. It is now the norm for shoppers to start their search on a mobile device, peruse in stores and then finish the purchase on the same or different mobile device entirely. An article from says that Google's own research shows four in five mobile phone and tablet owners are using their devices to help them holiday shop. This cross-channel shopping makes it imperative that a consistent brand is maintained across all mediums.

Social marketing apps allow brands to place offers where their audiences spend the most time. Facebook now supports complete transactions without ever leaving the newsfeed and collections allow users to ‘Want’, ‘Collect’ or ‘Like’ brands or even add them to ‘Wishlists’.

Pinterest is another strong driver of social ecommerce, as a shopping-centric network. This year, 71% of marketers plan to invest in Pinterest boards, compared to 30% in 2011.

Check out this article from about making social holiday shopping work for your brand.

Procrastination Factor:

One key factor to note in this modern digital age is how easy it is to put off shopping until the final moments. Time Magazine Online reported that a quarter of all shoppers last Christmas had not even started their shopping one week before Christmas.

“Free shipping to arrive in time for Christmas” is a tempting tagline for those procrastinating shoppers. One quick entry on your device and the sale is complete! Your last minute gift is on its way to your front door. Due to this recent trend, companies now keep it in mind and provide additional deals until the last second. Extremely clear extended shipping deadlines are especially helpful in this situation.

Happy buying and selling!

Interview with Amy Borum – Shared Services Manager

Posted on November 02, 2012 by Booyah!

Shared Services is a new, mysterious department here at Booyah, so we wanted to bring the department to light. In an interview with one of the managers, Amy Borum, we asked some general questions about Shared Services: what it is, why it’s beneficial to the agency as a whole, and why other digital agencies should hop on board!

Booyah Shared Services Department

Let’s start off with a description of the Shared Services department.
What is it, exactly?

Amy: Shared services is a new department at Booyah aiming to train in both search and display advertising in a 2 year program. Traditionally we had hired coordinators to support each department individually and this evolved as a more multi-dimensional layout. We have actually talked with Google and they are implementing something similar to this model as well.

Sounds like a solid concept! Where did the idea for the SS team come from?

Amy: Really it came from people here who have been cross-trained and have seen how valuable it is, both in understanding fundamentals and discipline strategy for both search and display. Being able to speak to each with knowledge is extremely important. We talked about this department for a year before it finally came to fruition.

It sounds like a lot of thought was put into the execution. What do you think the benefit is for having this team over the traditional agency layout?

Amy: The traditional layout has more of a silo layout, keeping search and display teams completely separate as they work on the same client. With this team we are building bridges across the two to create cohesion.

In light of that, would you suggest other agencies form a shared services department?

Amy: The integration of departments is definitely the way of the future. So I would say that the implementation of a shared services department or at least a more seamless collaboration between departments in order to execute better quality work is beneficial.

Nicely said. Where exactly do you see the department in 3 years?

Amy: My vision for this department is that we would be a really well-oiled machine. Trainings locked down, with a batch of coordinators all the way through the program to act as support for training and mentoring new SS members.

We shall see then! Thanks for your time, Amy.

Amy: Thank you!

For more information about the Shared Services team at Booyah please contact Amy or Sara:
Sara Dorn, Account Resource Manager,
Amy Borum, Account Resource Manager, |

Booyah Wins Big at CO AMA Peak Awards

Posted on June 18, 2012 by Troy Lerner

Colorado American Marketing Association's 24th Annual Peak Awards Gala was held at City Hall Event Center in Denver on June 7, 2012 and emceed by Amanda Kost, Multimedia Journalist at 7 News. The Peak Awards is Colorado's premier marketing event, honoring the best marketing work. What sets the Peak Awards apart from other awards programs is that it is more than a beauty or popularity contest because good marketing is about more than getting attention. Good marketing is about results.

Booyah picked up 4 awards this year:

  • Gold Peak Award: Website -
  • Silver Peak Award: New Product or Service Launch -
  • Silver Peak Award: Social Media - Inspirato Social Media Campaign
  • Bronze Peak Award: SEO -

Congratulations to the teams that worked on these award-winning projects. BOOYAH!

The Bahston Guys Go Social – Courtesy of Booyah

Posted on June 05, 2012 by Troy Lerner

The Denver Egotist covered the launch of the social media videos Booyah created for DISH Network's "Boston Guys" campaign, which was an extension of the TV spots, created by New York's Barton F. Graf 9000, announcing their new DVR, the Hopper. The Boston Guys developed a following based on these commercials that translated to social media with people creating #Hoppah conversations. DISH CEO Joe Clayton tasked Booyah's social media team to integrate the Boston Guys into a social media campaign. >> Read More

Emily Iverson Speaks On The Overlap Between Search & Display

Posted on November 09, 2011 by Troy Lerner

Dax Hamman, the Chief Revenue Officer at Chango, a leading company in Search Retargeting, interviewed our very own Emily Iverson for an article about the overlap between search media and display media.

Each contributor was asked the same two questions:

  1. Is there really an overlap between search and display that benefits campaigns, or is it just hypothetical?
  2. If there is, what are those benefits and what advice would you give a search marketer to capitalize on them?

Universal Advice – Measurement Matters

In terms of advice from the experts of what you should do, the message is loud and clear – measurement is going to be critical to understanding the overlap, but it is also not going to be easy. The ideal solution is an attribution model that can see all your marketing investments and sort through the results to understand how each one influenced every transaction.

In previous articles, we have discussed though how this is often not possible, and at the very least is cumbersome.

With a need to measure something though, you must cut through the clutter and find something that works for you, a process that involves understanding the difference between on site and off site interactions.

At Booyah Advertising, Emily’s team will look at standard metrics such as CTR and CPA but also carry out incremental lift studies with partners like Chango in order to examine the percentage of interaction from each channel that is incremental – this helps to get a read on the maximum potential impact one channel could be having on another.

Clearly this is a good starting point, and is probably the easiest for you to report on internally – “we launched display and saw a a 20% increase in our CTR in search” for instance.

Read More

Booyah Online Advertising Joins Marin Software Certified Agency Program

Posted on October 06, 2011 by Booyah!

Booyah Online Advertising, announced that it has been recognized as a Marin Software Certified Agency. Advertisers leveraging a Marin Software Certified Agency, such as Booyah Online Advertising, receive the benefits of improved campaign performance and financial return that Marin Software’s leading online ad management platform provides.

Booyah focuses on direct response results. In this environment, efficiency and real-time optimization is critical for success. To improve the performance of their customers’ campaigns Booyah Online Advertising implemented Marin Software, the industry’s leading integrated platform for managing search, display, and social marketing. Booyah Online Advertising underwent a rigorous training and certification process to join the Marin Software Certified Agency Program and ensure its customers benefit from the full campaign optimization capabilities of Marin Software.

“Our clients are sophisticated advertisers and expect us to use the best tools available for their efforts,” said Troy Lerner, President of Booyah. “I’m proud that our team was able complete the certification program and bring the full power of the Marin solution to our customers. This unique technology allows us to find efficiencies for our clients and bring incremental return to otherwise optimized campaigns.”

“Our goal at Marin Software is to provide a platform that streamlines ad campaign optimization so the focus of marketers can be on the strategic growth of an ad program,” said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software. “Brands leveraging a Marin Software Certified Agency, gain assurance their campaigns benefit from the improved efficiencies and financial lift Marin Software enables.”

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least $100,000 per month on biddable media. Marin Professional delivers the same power and ease of use as Marin Enterprise for marketers spending less than $100,000 per month on biddable media. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualized ad spend in more than 160 countries. For more information, please visit:

Sarah Lockwood Named One of the Top 25 Most Powerful Salespeople

Posted on January 12, 2010 by Booyah!

Sarah Lockwood, Booyah’s Creative Group Director, was recognized as one of Colorado’s top 25 most powerful salespeople in 2010, while holding the position of Vice President of Sales.

What she does: Helps companies and brands utilize the Internet to drive direct-response goals, acquire customers and sell products online.

Sales stats: Booyah, one of the largest digital, direct-response ad agencies in Colorado, manages about $20 million in online advertising media a year, and Lockwood is the company’s “sales engine.”
Background: Lockwood’s sales career began in 2001 when she helped take an interactive agency called Creation Chamber from a home-based operation to a firm with clients that included Tokyo Joe’s, Einstein Bros., Red Robin, Echostar and the Denver Broncos. She launched her own agency, Distill, sold it in 2009 and became VP of sales for Booyah Online Advertisng. In her first several months at Booyah, she closed a year-long deal with Qdoba Mexican Grill and followed that with a deal with Vail Resorts.

Sales advice: “Be honest. Clients expect you to say ‘yes’ to everything. They will be surprised and appreciate it if you say ‘no’ when the answer really is ‘no.’ Tell the truth even when it isn’t popular, and don’t discount your prices to win business.”

Read more