The Great Link Building Debate and Where We Stand

Posted on July 31, 2015 by Crystal

For years, the great link building debate has been raging, with marketers divided over whether they should focusSEM-Management on building links or not. According to Google, focusing on links brings more problems than benefits, but many SEM experts are convinced that link building can still be worthwhile if it is done the right way. 

What Are External Links?

External links are links to your site that are hosted on other domains. In other words, websites that link to your content are providing outside links to your site. Similarly, you can provide external links to other sites by embedding links in your content. 

Why Do External Links Matter?

Search engines take the number of external links pointing to a web page into account when deciding how highly that page should rank in the search engine results pages (SERPs). According to a Moz study, the number of websites linking to a page is one of the factors that correlates most strongly with that page’s ranking. The same study showed that almost no websites make it to the front page of a Google search without having at least one external link.

Stay Clear of Link Farms

The quality of external links matters at least as much as their quantity. Link building strategies that generate high numbers of external links can attract penalties from Google and other search engines. Link farms – sites that exist solely to host links to other sites – can provide huge numbers of external links, but the links they provide are low quality and are likely to hinder rather than help your SEM management strategy. High-quality links come from sites that contain plenty of original content on a topic closely related to the topic of the linked site.

How to Safely Build Links

Link building can be a valuable part of any SEM strategy and can be used alongside PPC and Adwords marketing to bring traffic to your site. To avoid the risk of Google penalties, you should focus on earning rather than building links. By creating great content and getting it in front of the right people on social media, you can earn high-quality links to support your search engine marketing campaign.

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Here’s What the Growth of Video on Facebook Really Means For Your Business

Posted on July 24, 2015 by Crystal

2015 is a great year for Facebook and businesses. The social media giant is now becoming a direct competitor of YouTube in terms of video uploads and sharing. In fact, statistics show that the number of videos uploaded to Facebook increased by 94 percent in the U.S. alone. It was also noted that Facebook video views have grown by 50 percent between the months of May and July, reaching as high as one billion views per day. Digital marketers are certainly having a field day with the data presented, since it is now easier for them to promote brands and make a personal connection to their target audience with videos. By using the Facebook Ad Manager, marketing in a large, albeit digital, scale is possible in just a few clicks.

facebook advertising agency

Digital marketing companies are now exploring the advantage of using video content in presenting and promoting products. According to a survey, 64 percent of the consumer population is likely to make purchase decisions based on videos. In fact, when using the Facebook paid advertising services, live action 10-second ads are likely to gain more fanfare and clicks as opposed to still images.

Videos Come to Life on News Feeds

Incorporating video marketing in your digital campaign is the best route to take. The growth of videos on Facebook means that users would be able to discover more content when auto-play videos are available on their feed. In addition, there are new Facebook Power Editor services to play with. One of them is the Video Views Objective, which helps your business improve audience reach. This service optimizes video content for the viewing pleasure of Facebook users who frequently watch across devices. Take note that when video count increases, the cost per view decreases.

Video View Count is on Display

Businesses and Facebook users can also see how many times a specific Facebook video ad has been viewed. The displayed video count will help you measure digital marketing performance in lieu of likes and shares. You would not need a Facebook advertising agency to do the math, because it is already given. Meanwhile, Facebook users will gauge what’s trending at the moment just by looking at the view counter.

Videos are conveniently used for information and entertainment. Reading and swiping are irrelevant when videos auto-play in front of you in Technicolor glory. With Facebook video ads, marketers can truly shape the perception of consumers in relation to the product or service they are promoting. With Facebook joining the video-sharing bandwagon, digital marketing will surely take larger shares from the consumer pie in the coming years.

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Sure fire ways to deliver the right information in your ads

Posted on July 17, 2015 by Crystal

Google search interest in locations “near me” has doubled since last year, with 80% of traffic coming from adwords agencymobile. Consumers have super high expectations for immediacy and relevance and want information to be super accurate and informative. 4 out of 5 customers want search ads in engines like Bing to be customized to their city, zip code or immediate surroundings. It’s important for advertisers to capitalize on this space in the marketplace to get the most out of their ad money.

Which location is closest to me?

Smart adwords agencies continue to develop richer local ad formats that deliver more relevant information and enhancing SEM based on what someone is searching for. Your ads should always have an option for customers to locate the nearest location to them with the click of a button. Consumers don’t want to have to enter in an address and wait for a search to pull locations for them – they want instant access to the businesses that can benefit them immediately.

What businesses are near me?

It’s best to have ads show a number of different businesses for location-related searches such as “nearby restaurants” or “nearby computer repair.” Every ad unit should have optimized features like call buttons and access to directions that make it easy for customers to find this info and contact the business. When your customers are on the go, they need their search to be simplified and for it to be easy to compare their options and take action.

Don’t just think “one and done!”

Customers these days have instant access to an entire world of information – they just need it to be wisely sorted and organized so that it’s easily digestible and they can immediately find what they want when they want it. Ads need to be custom-tailored to people’s exact contexts. That’s where extensions come in handy. Location extensions are one example, but there are many types of extensions that adwords experts can help you take advantage of to vastly improve your click-through rate, especially with PPC ads. Paid search ads can make sure that your ad shows up when a product is available at a nearby store, etc. In order to make the most of extensions, it’s important to enable a number of site links (six or more), use callouts but keep them short and also apply reviews from third-party sources.

Using the right combination of extensions can lead to hugely incremental conversions for businesses. They can help meet conversion goals by providing customers with the information they are seeking and by reinforcing their trust.

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5 Characteristics Every First-Rate SEM Manager Has

Posted on July 10, 2015 by Crystal

In recent years, search engine marketing (SEM) has exploded into a multibillion-dollar industry. Both large and SEM Managersmall businesses benefit from SEM techniques, which help to bring in new customers. Over the years, the role of SEM manager has become central to a business’s marketing strategy, with the result that client-facing, business-savvy SEM managers are needed now more than ever before. Here are five key characteristics that every first-rate SEM manager must have to thrive in today’s market.

1. Clear Understanding of Paid Search

As a first-rate SEM manager, you have to know the ins and outs of pay-per-click (PPC) advertising and be ableto implement this method effectively. It’s essential to keep up with the latest features, tools and functions offered by common PPC services, such as Google Adwords and Bing Ads.

2. Impressive Communication Skills

Besides being an Adwords expert, you must also communicate clearly with the rest of the team so that everyone knows what goals the paid search marketing campaign needs to accomplish. Listening skills are key here, but SEM managers also need to be able to present their findings in a way that engages everyone in the business — owner, marketing director and C-level execs.

3. Awesome Analytical Skills

An SEM manager needs to be proficient in Google Analytics and other popular analytics tools. An essential step in a successful SEM campaign is finding out which methods are delivering results. As SEM manager, you need to be a natural-born detective, keen to dive into the data and find out exactly how your organic and paid search campaigns are performing. You can then use this information to refine the organization’s SEM strategy.

4. Ability to Meet Deadlines

A search engine marketing agency works with many clients who all have deadlines to meet. A great SEM manager is able to juggle every account and hit all the deadlines, which is important for client satisfaction and retention.

5. Ability to Predict and Forecast

A first-rate SEM manager is never blindsided by sudden changes to search algorithms and is able to quickly recover when traffic drops. Staying abreast of the latest changes in search engine marketing allows the best SEM managers to always remain ahead of the competition.

Conclusion

A good SEM manager is like an architect: he or she designs the ideal paid search campaign for any organization, taking into account the individual needs of the business and the practical details of the campaign. The best SEM managers take a hands-on approach, monitoring the campaign daily so they are always up to date with the latest developments and know what needs to be done to improve the strategy even further.

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Why Hire a PPC Agency?

Posted on June 26, 2015 by Crystal

PPC Agency

PPC campaigns can be the best way to bring a quick and profitable return on your investment. However, if not done correctly, they can be a disastrous money drain and could ultimately cause you to have your account banned. But why is pay-per-click management so difficult? Well, it's because the rules are constantly changing as Google keeps tweaking their algorithms and other functionalities. Therefore, hiring a PPC agency is sometimes the most cost effective way to a profitable venture.

Why Hire A PPC Agency?

A PPC agency only employs experts in this field. This is a competitive industry and you need someone who has the time and expertise to deliver targeted traffic without wasting your ad spend. Someone who has the time to keep up with the ever changing trends the industry encounters on a daily basis.

It's Not As Easy As You Think!

Searching through a few keywords and throwing together an ad campaign may sound simple; however, it's not that easy. There's more to it than you think. There are specific ways keyword research must be performed in order to deploy the most profitable, targeted keywords that will bring a solid return. You need to know exactly what to do and what not to do to keep your company from losing thousands of dollars or risk having your account banned. You will need industry specific research tools and the skills to know how to sort through every piece of information and launch it correctly. 

Experience And Knowledge Equals Power

A PPC agency will give you a competitive advantage due to their extensive experience with other companies in your industry and the industries many intricacies as a whole. They know exactly what works from farming the best keywords to developing attention grabbing headlines to crafting exhilarating verbiage and all the human psychology necessary to entice people to click on your ads. 

Additionally they know how to:

  • Employ intricate tracking methods
  • Understand the industry lingo
  • Utilize all the campaign settings properly
  • Quickly identify click fraud
  • And much more! 

The Bottom Line

Using a PPC agency for all your campaigns is the best way to ensure a profitable return. An agency knows what works and how to handle the day-to-day routines of pay-per-click management. This is what will save you money, while increasing your ROI. Therefore, unless you have extensive PPC experience, you shouldn't attempt to do this yourself.

Most companies don't have the time or the necessary expertise to keep up with, monitor and implement every one of their PPC campaigns properly. Not to mention the risk involved if mistakes are made. Talk to a PPC agency today and consider handing over this risky burden to someone who has been thoroughly trained and can setup winning campaigns that will bring you the highest returns possible!

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3 Tips to improve your paid search strategy

Posted on June 19, 2015 by Crystal

There are countless ways to optimize the performance of your paid search strategy. However, the end goal is to paid search strategyreceive more clicks. But what good are clicks if those clicks aren't producing conversions? A big waste of your time and advertising dollars that's what! If you would like to see higher click to conversion ratios, follow these tips for better results.

Make Landing Pages A Priority

Many companies, in an effort to get their website up and running, just slop something together not thinking about the end result. It's extremely important that you take the time to set up your website according to best practices, such as: using high quality content, videos, images, the proper onsite and offsite SEO and linking strategies, etc. Otherwise, you could end up not being able to rank your website due to something that is completely within your control. Or, your customers may not view your website as an trusted brand or a helpful resource for information, products and services.

Test Your Headline, Body, Links, Keywords

Test these four things to get a better idea of what your ideal customers are searching for.

  • Headline: This is the part that will show up blue in search results. It should be to the point and short (4-5 words ideally). It should also include a keyword.
  • Body: This should give searchers a bit more of an idea of what you’re offering, and what they should expect if they click on the link.  
  • Link: In most cases you’ll want your ad to link to a landing page or product page instead of the homepage but this isn’t always the case. Testing should still be done to see what performs better.
  • Keywords: You’ll want to test which keywords test best as well as which keyword/ad combinations perform better. 

Monitor Your Competition

It's important to know what your competition is doing at all times. What are they doing well? What are they doing that is not so good? How does what you are doing compare and how can you take what they are doing well, combine it with what you are doing well and make it better? You must always have a USP or unique selling proposition, if you want to stand out above everyone else. You have to give your customers a reason to click on your ads; otherwise, they will be on to the next one that does. And once they have clicked on another ad, it's hard to get them back. You have to stand out to grab their attention and get them to take action by clicking your ad and move them over to your website for conversion. 

Conclusion

PPC can be an expensive venture, if you don't know what you are doing. Even the seemingly best paid search strategy can end up costing you thousands of dollars, if just one innocent misstep is made. If you value your marketing dollars, it may be more cost effective to have a professional pay-per-click agency take the reins and build your PPC campaigns for you.

A professional pay-per-click agency will have the knowledge and experience to put together a winning paid search strategy that could take your income to new levels. Additionally, a pay-per-click agency will have the manpower to keep up with the ever-changing rules and algorithms that get so many PPC accounts banned! And that alone is PRICELESS!

 

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Why you need a PPC audit NOW

Posted on June 12, 2015 by Crystal

It's easy to setup a PPC campaign then let it run without giving it another thought. Besides, it's making you PPC-Auditmoney, so why should you bother? If this describes how you manage your PPC ads, it's time to take a step back, clear out the cobwebs and implement a PPC audit. One that will improve your campaign results and bring a higher return on your investment. 

Clean Up Wasted Ad Spend

Spend some time completing a PPC audit to see what is performing well and what is not. Look for keywords that are not producing results and replace them with new keywords that have the potential of bringing a better return. You will need to regularly audit your PPC campaigns to determine what changes need to be made and to weed out bad keywords that waste your advertising dollars. 

Look for keywords that are costing you money. Search for the keywords people click on when they are only looking for information versus keywords people click on when they are ready to buy. For example, a customer may click on your keyword "free widgets." This is a non-buying keyword, which is indicated by their search term "free." Whereas, if a customer clicks on your keyword "buy widgets," clearly their indication is they are ready to buy a widget. If you have let some non-buying keywords slip in and multitudes of people are clicking on those keywords, this could end up costing you thousands of wasted dollars in ad spend. 

Look At The Big Picture

Internet marketing trends change very quickly and if you continue to run your campaigns using old methods and mindsets that don't work anymore, you may be leaving money on the table. It's time to get out of the daily grind and look for new opportunities you may be missing by not staying current. Your PPC audit will tell you everything you need to know about what's working and what's not and help you recognize whole-system issues that could be costing you exorbitant amounts of money! 

Increase Qualified Leads And Profits

If you throw together some PPC ads just to get your campaigns up and running, you are making a big mistake. The better your ads are written, the more people will click on them. And the more leads you receive, the more revenue you will have coming in the door! 

On the other hand, you may think you have written a seemingly perfect ad, but it’s not performing as expected and you’re not sure why. Don't worry, it's not your fault. PPC campaigns are very tricky. Sometimes it requires a trained professional with a pay-per-click agency who knows exactly how to craft a perfect campaign that gets results. A pay-per-click agency knows how to formulate spectacular headlines, use the right keywords and verbiage and all the psychology that goes along with developing a winning marketing campaign. 

The Bottom Line

A PPC audit is the first step in keeping your ad campaigns profitable. Additionally, a PPC audit can catch colossal mistakes that could have cost you thousands of dollars, if they had not been detected early on. For many businesses, hiring a pay-per-click agency is the best way to ensure a higher return on your investment and to take your income to the next level, while avoiding rookie mistakes that only cost you money!

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Booyah! Makes The Clutch List of Top Denver Digital Marketing Agencies

Posted on June 11, 2015 by Troy Lerner

we_deliver_blue_largeSince 2001, Booyah! Advertising has given its clients results to shout about with killer digital marketing campaigns and strong media management. Now, we are happy to announce that we too have results we can shout about.

According to recent research from Clutch, Booyah! Advertising has been ranked as one of the top Digital Marketing Agencies in the Denver area. The research is based on their Leaders Matrix methodology, which ranks companies based on a series of criteria that determine the best agencies based on their ability to deliver results to their clients. Clutch has reviewed over 900 companies in more than 50 vertical markets.

When considering who ranks highest in the Leaders Matrix, Clutch looks at both past and present clients.  Analysts from Clutch interviewed our clients for invaluable feedback regarding client satisfaction and performance results. In-depth testimonials from valued clients can be found on Booyah! Advertising’s Clutch profile.

Clutch also took the time to examine other relevant factors, such as relevant case studies, portfolio items, client lists, accolades, indicators of market presence etc., and compared our performance to other similar firms in Denver. Both quantitative and qualitative factors were analyzed to examine a number of Denver based companies and to measure their success through delivered results. 

It is incredibly rewarding to see our achievements analyzed in such a rigorous manner, and to learn that we stand out as a leader among Denver’s digital marketing firms.  We are thankful for our team here at and the hard work done every day by our employees.

We’ll say "booyah" to that!

How to use A/B testing to increase profitability for Pay-Per-Click

Posted on June 05, 2015 by Crystal

Using pay-per-click is one of the best ways to increase your profits quickly. However, it's also the best way to Pay-Per-Click Agencylose your profits if you're not careful. So what can you do to remain on the profit side of things and avoid a loss? A/B testing! Yes, it's that simple! Any good PPC agency will tell you if you want your PPC campaigns to be profitable, you must continually use A/B testing to gauge the performance of every campaign.

What Parts Of Your PPC Ads Should Be Tested?

Technically, every part of your pay-per-click ads should be tested. More specifically, you should test the headline, body content, link and keywords.

  • Headline - is the first thing viewers will see and it needs to grab their attention immediately
  • Body - this is the description the viewer will use to determine whether or not to click on your ad
  • Link - this is where the link leads such as your landing page or product page, etc.
  • Keywords - these are the terms your viewer types in to find the information he's looking for; therefore, using the right keywords could make or break your campaign 

What Is Your A/B Testing Telling You?

You will need to know exactly what parts of each ad are or aren't producing results. Then you will need to make the changes necessary to correct the segments that aren't working.

The two most important questions you should be asking are: 

1. How many click-throughs are you receiving?

2. How many of those leads result in a conversion? 

It's great to receive multitudes of click-throughs; however, if those click-throughs are not resulting in a conversion, something is not working; therefore, you are essentially wasting your ad spend. You will need to keep close track of each test and everything you change throughout the process so when you discover something that works like gangbusters you can build on it. And don't forget to give it some time. Each test should run a week to a month to insure the proper results.

A/B Testing Tips To Gauge Your Pay-Per-Click Performance

  • Always test ad variations at the same time to rule out any time of day factors.
  • Only ever test one thing at a time, so you can narrow down what's working and what's not.
  • Don't wait too long to begin testing your ads. Wasted time could result in wasted dollars.
  • Once you find something that's working, don't rest on your laurels. Your ads should be tested often as seasonality and marketing trends are always changing and new competition may have entered the picture since your last test.
  • What you think and what you know are two different things. Always base your changes on what the facts are showing you and not what you "think" would work better.
  • Don't rush your A/B testing. If you want accurate results, you need to run your ads long enough to gather solid data, which should be at least a few thousand clicks.
  • Keep in mind that the time to get accurate results varies widely based on spend volume, response rates, and conversion rates.

The Bottom Line

A/B testing to gauge your pay-per-click performance is a critical aspect of running a profitable PPC campaign. If you are not properly testing your ads, you could be wasting valuable marketing dollars. You may find it more cost effective to hire a professional pay-per-click agency to manage your campaigns. A specialist will know exactly how to use A/B testing to boost your pay-per-click performance and bring you the highest return on your investment possible!

Improve your PPC Advertising today

Everything You Need to Know About The AdWords App

Posted on May 15, 2015 by Troy Lerner

Finally, the long awaited Google AdWords app has arrived and is now available globally to all existing AdWords customers. With Google's new emphasis being on mobile, this exciting new feature is no surprise. The GoogleGoogle adwords app AdWords app will allow you or your PPC agency to control your ads' performance in real-time with the convenience of managing everything while you're on the go. A truly "mobile" solution.

The Top 3 Things You Can You Do With The New Google AdWords App

 

1. Manage Your Campaign Stats In Real-Time

Changes happen very quickly when it comes to everything internet; therefore, it's extremely important to have the ability to make changes to your AdWords campaigns on the fly as you see new trends emerging.

EXAMPLE:

You have just launched a new product line and a new AdWords campaign to go along with it. Suddenly you see that a negative keywords is receiving an astronomical amount of clicks, creating a potentially devastating loss in campaign funds. You can log on and delete the negative keyword immediately eliminating any further unnecessary loss of campaign funds.

or

You see that a particular keyword is performing particularly well and is resulting in a significant increase in sales. However, your campaign is about to run out of funds. This new app will allow you to handle the issue immediately.

Additionally, you may see that a particular keyword is performing very well, but if you were to increase your bid amount, you would receive more impressions by paying more for that keyword. This is just another huge benefit of the Google AdWords app.

2. Receive Real-Time Alerts, Notifications And Campaign Recommendations

The new Google AdWords app provides you with customized notifications and alerts, then makes optimization suggestions as to the best ways to improve upon your campaigns performance.

EXAMPLE:

You just launched a new campaign. However, you didn't realize that your credit card was about to expire or that there was a problem within some of your ad groups. This could result in a substantial loss in revenue, if you weren't notified immediately of any potential issues. But with this new app and its notification alert feature, you will be made aware of those issues so you can correct them before they become a problem.

3. Call A Google Expert

The new Google AdWords app makes it easy for you to contact a Google expert with a quick tap to discuss any problems, concerns or usage issues you may have.

EXAMPLE:

Your new campaign has just gone live, but it's not performing as expected or is experiencing a problem, and you will not be back in the office until tomorrow. With the new Google AdWords app you can tap the contact button of your choice and communicate with a Google expert who can then help you with your campaign or issue. Google experts are great for brainstorming marketing, product and technology strategies. Or for helping to correct any issues you may be having.

Conclusion

The new Google AdWords app is the latest tool for your marketing arsenal and one that could potentially save you from significant campaign losses and blunders. Get this new Google app today and see if you don't think it's the greatest thing since sliced bread! Here's to your success!