Following the launch of paid ads 18 months ago, Instagram has become a powerful marketing tool. Major brands that have been successful early adopters of Instagram marketing include Mercedes-Benz, Ben & Jerry's, Cadbury, Levi's and many others. In fact, fashion retailer Michael Kors earned 33,000 new followers and reached an audience of 6.15 million users worldwide from their first paid Instagram post, which was 16 times more successful than non-promoted content on the same platform.
2015 Is the Year of Instagram
Instagram now has an active user base of 300 million people worldwide and this user base shares 70 million new posts or more each day. Social media experts attribute its highly engaged user base and meteoric growth to increased mobile adoption among all age groups, privacy concerns and annoyance over Facebook and Twitter's frequent platform updates. For brands considering engaging a social media agency, the time is right now. Forrester Research has found that Instagram boasts 58 times more engagement per follower than Facebook and 120 times higher engagement than Twitter.
More Impactful Instagram Marketing
Following the successful launch of Instagram marketing options, the platform has updated ad formats to have an even bigger impact on prospective buyers. Offerings include much more than promoted photos. It's simple to entice prospects with 15-second autoplay video ads, which are a powerful format for video-loving Internet audiences. The new carousel ads offer additional photos and information to interested viewers who swipe left on promoted content.
Instagram Continues to Build Momentum
The new ad format includes improved targeting, allowing brands to reach the right demographics. By putting relevant content in front of Instagram users with relevant interests and demographic profiles, brands are able to maximize their advertising response. Additionally, direct response ads can connect buyers directly with additional information on the product showcased. By connecting interested parties directly with an opportunity to buy immediately, brands on Instagram can maximize their potential for impulse purchases.
Finally, by making Instagram marketing available in the tool's Power Editor, brands of all sizes are able to leverage the power of paid advertising. It's no longer limited to major organizations like Disney and Turkish Airlines, who were successful early adopters of video ads.
Engaging a social media agency can allow your brand to maximize Instagram's highly engaged user base of 300 million prospective buyers worldwide. By working with expert Instagram marketing services, you can effectively target the right demographics and buyers as well as ensure you get the best immediate response possible.