Why Hire a PPC Agency?

Posted on June 26, 2015 by Crystal

PPC Agency

PPC campaigns can be the best way to bring a quick and profitable return on your investment. However, if not done correctly, they can be a disastrous money drain and could ultimately cause you to have your account banned. But why is pay-per-click management so difficult? Well, it's because the rules are constantly changing as Google keeps tweaking their algorithms and other functionalities. Therefore, hiring a PPC agency is sometimes the most cost effective way to a profitable venture.

Why Hire A PPC Agency?

A PPC agency only employs experts in this field. This is a competitive industry and you need someone who has the time and expertise to deliver targeted traffic without wasting your ad spend. Someone who has the time to keep up with the ever changing trends the industry encounters on a daily basis.

It's Not As Easy As You Think!

Searching through a few keywords and throwing together an ad campaign may sound simple; however, it's not that easy. There's more to it than you think. There are specific ways keyword research must be performed in order to deploy the most profitable, targeted keywords that will bring a solid return. You need to know exactly what to do and what not to do to keep your company from losing thousands of dollars or risk having your account banned. You will need industry specific research tools and the skills to know how to sort through every piece of information and launch it correctly. 

Experience And Knowledge Equals Power

A PPC agency will give you a competitive advantage due to their extensive experience with other companies in your industry and the industries many intricacies as a whole. They know exactly what works from farming the best keywords to developing attention grabbing headlines to crafting exhilarating verbiage and all the human psychology necessary to entice people to click on your ads. 

Additionally they know how to:

  • Employ intricate tracking methods
  • Understand the industry lingo
  • Utilize all the campaign settings properly
  • Quickly identify click fraud
  • And much more! 

The Bottom Line

Using a PPC agency for all your campaigns is the best way to ensure a profitable return. An agency knows what works and how to handle the day-to-day routines of pay-per-click management. This is what will save you money, while increasing your ROI. Therefore, unless you have extensive PPC experience, you shouldn't attempt to do this yourself.

Most companies don't have the time or the necessary expertise to keep up with, monitor and implement every one of their PPC campaigns properly. Not to mention the risk involved if mistakes are made. Talk to a PPC agency today and consider handing over this risky burden to someone who has been thoroughly trained and can setup winning campaigns that will bring you the highest returns possible!

Improve your PPC Advertising today

3 Tips to improve your paid search strategy

Posted on June 19, 2015 by Crystal

There are countless ways to optimize the performance of your paid search strategy. However, the end goal is to paid search strategyreceive more clicks. But what good are clicks if those clicks aren't producing conversions? A big waste of your time and advertising dollars that's what! If you would like to see higher click to conversion ratios, follow these tips for better results.

Make Landing Pages A Priority

Many companies, in an effort to get their website up and running, just slop something together not thinking about the end result. It's extremely important that you take the time to set up your website according to best practices, such as: using high quality content, videos, images, the proper onsite and offsite SEO and linking strategies, etc. Otherwise, you could end up not being able to rank your website due to something that is completely within your control. Or, your customers may not view your website as an trusted brand or a helpful resource for information, products and services.

Test Your Headline, Body, Links, Keywords

Test these four things to get a better idea of what your ideal customers are searching for.

  • Headline: This is the part that will show up blue in search results. It should be to the point and short (4-5 words ideally). It should also include a keyword.
  • Body: This should give searchers a bit more of an idea of what you’re offering, and what they should expect if they click on the link.  
  • Link: In most cases you’ll want your ad to link to a landing page or product page instead of the homepage but this isn’t always the case. Testing should still be done to see what performs better.
  • Keywords: You’ll want to test which keywords test best as well as which keyword/ad combinations perform better. 

Monitor Your Competition

It's important to know what your competition is doing at all times. What are they doing well? What are they doing that is not so good? How does what you are doing compare and how can you take what they are doing well, combine it with what you are doing well and make it better? You must always have a USP or unique selling proposition, if you want to stand out above everyone else. You have to give your customers a reason to click on your ads; otherwise, they will be on to the next one that does. And once they have clicked on another ad, it's hard to get them back. You have to stand out to grab their attention and get them to take action by clicking your ad and move them over to your website for conversion. 

Conclusion

PPC can be an expensive venture, if you don't know what you are doing. Even the seemingly best paid search strategy can end up costing you thousands of dollars, if just one innocent misstep is made. If you value your marketing dollars, it may be more cost effective to have a professional pay-per-click agency take the reins and build your PPC campaigns for you.

A professional pay-per-click agency will have the knowledge and experience to put together a winning paid search strategy that could take your income to new levels. Additionally, a pay-per-click agency will have the manpower to keep up with the ever-changing rules and algorithms that get so many PPC accounts banned! And that alone is PRICELESS!

 

Improve your PPC Advertising today  

 

Why you need a PPC audit NOW

Posted on June 12, 2015 by Crystal

It's easy to setup a PPC campaign then let it run without giving it another thought. Besides, it's making you PPC-Auditmoney, so why should you bother? If this describes how you manage your PPC ads, it's time to take a step back, clear out the cobwebs and implement a PPC audit. One that will improve your campaign results and bring a higher return on your investment. 

Clean Up Wasted Ad Spend

Spend some time completing a PPC audit to see what is performing well and what is not. Look for keywords that are not producing results and replace them with new keywords that have the potential of bringing a better return. You will need to regularly audit your PPC campaigns to determine what changes need to be made and to weed out bad keywords that waste your advertising dollars. 

Look for keywords that are costing you money. Search for the keywords people click on when they are only looking for information versus keywords people click on when they are ready to buy. For example, a customer may click on your keyword "free widgets." This is a non-buying keyword, which is indicated by their search term "free." Whereas, if a customer clicks on your keyword "buy widgets," clearly their indication is they are ready to buy a widget. If you have let some non-buying keywords slip in and multitudes of people are clicking on those keywords, this could end up costing you thousands of wasted dollars in ad spend. 

Look At The Big Picture

Internet marketing trends change very quickly and if you continue to run your campaigns using old methods and mindsets that don't work anymore, you may be leaving money on the table. It's time to get out of the daily grind and look for new opportunities you may be missing by not staying current. Your PPC audit will tell you everything you need to know about what's working and what's not and help you recognize whole-system issues that could be costing you exorbitant amounts of money! 

Increase Qualified Leads And Profits

If you throw together some PPC ads just to get your campaigns up and running, you are making a big mistake. The better your ads are written, the more people will click on them. And the more leads you receive, the more revenue you will have coming in the door! 

On the other hand, you may think you have written a seemingly perfect ad, but it’s not performing as expected and you’re not sure why. Don't worry, it's not your fault. PPC campaigns are very tricky. Sometimes it requires a trained professional with a pay-per-click agency who knows exactly how to craft a perfect campaign that gets results. A pay-per-click agency knows how to formulate spectacular headlines, use the right keywords and verbiage and all the psychology that goes along with developing a winning marketing campaign. 

The Bottom Line

A PPC audit is the first step in keeping your ad campaigns profitable. Additionally, a PPC audit can catch colossal mistakes that could have cost you thousands of dollars, if they had not been detected early on. For many businesses, hiring a pay-per-click agency is the best way to ensure a higher return on your investment and to take your income to the next level, while avoiding rookie mistakes that only cost you money!

Improve your PPC Advertising today

Booyah! Makes The Clutch List of Top Denver Digital Marketing Agencies

Posted on June 11, 2015 by Troy Lerner

we_deliver_blue_largeSince 2001, Booyah! Advertising has given its clients results to shout about with killer digital marketing campaigns and strong media management. Now, we are happy to announce that we too have results we can shout about.

According to recent research from Clutch, Booyah! Advertising has been ranked as one of the top Digital Marketing Agencies in the Denver area. The research is based on their Leaders Matrix methodology, which ranks companies based on a series of criteria that determine the best agencies based on their ability to deliver results to their clients. Clutch has reviewed over 900 companies in more than 50 vertical markets.

When considering who ranks highest in the Leaders Matrix, Clutch looks at both past and present clients.  Analysts from Clutch interviewed our clients for invaluable feedback regarding client satisfaction and performance results. In-depth testimonials from valued clients can be found on Booyah! Advertising’s Clutch profile.

Clutch also took the time to examine other relevant factors, such as relevant case studies, portfolio items, client lists, accolades, indicators of market presence etc., and compared our performance to other similar firms in Denver. Both quantitative and qualitative factors were analyzed to examine a number of Denver based companies and to measure their success through delivered results. 

It is incredibly rewarding to see our achievements analyzed in such a rigorous manner, and to learn that we stand out as a leader among Denver’s digital marketing firms.  We are thankful for our team here at and the hard work done every day by our employees.

We’ll say "booyah" to that!

How to use A/B testing to increase profitability for Pay-Per-Click

Posted on June 05, 2015 by Crystal

Using pay-per-click is one of the best ways to increase your profits quickly. However, it's also the best way to Pay-Per-Click Agencylose your profits if you're not careful. So what can you do to remain on the profit side of things and avoid a loss? A/B testing! Yes, it's that simple! Any good PPC agency will tell you if you want your PPC campaigns to be profitable, you must continually use A/B testing to gauge the performance of every campaign.

What Parts Of Your PPC Ads Should Be Tested?

Technically, every part of your pay-per-click ads should be tested. More specifically, you should test the headline, body content, link and keywords.

  • Headline - is the first thing viewers will see and it needs to grab their attention immediately
  • Body - this is the description the viewer will use to determine whether or not to click on your ad
  • Link - this is where the link leads such as your landing page or product page, etc.
  • Keywords - these are the terms your viewer types in to find the information he's looking for; therefore, using the right keywords could make or break your campaign 

What Is Your A/B Testing Telling You?

You will need to know exactly what parts of each ad are or aren't producing results. Then you will need to make the changes necessary to correct the segments that aren't working.

The two most important questions you should be asking are: 

1. How many click-throughs are you receiving?

2. How many of those leads result in a conversion? 

It's great to receive multitudes of click-throughs; however, if those click-throughs are not resulting in a conversion, something is not working; therefore, you are essentially wasting your ad spend. You will need to keep close track of each test and everything you change throughout the process so when you discover something that works like gangbusters you can build on it. And don't forget to give it some time. Each test should run a week to a month to insure the proper results.

A/B Testing Tips To Gauge Your Pay-Per-Click Performance

  • Always test ad variations at the same time to rule out any time of day factors.
  • Only ever test one thing at a time, so you can narrow down what's working and what's not.
  • Don't wait too long to begin testing your ads. Wasted time could result in wasted dollars.
  • Once you find something that's working, don't rest on your laurels. Your ads should be tested often as seasonality and marketing trends are always changing and new competition may have entered the picture since your last test.
  • What you think and what you know are two different things. Always base your changes on what the facts are showing you and not what you "think" would work better.
  • Don't rush your A/B testing. If you want accurate results, you need to run your ads long enough to gather solid data, which should be at least a few thousand clicks.
  • Keep in mind that the time to get accurate results varies widely based on spend volume, response rates, and conversion rates.

The Bottom Line

A/B testing to gauge your pay-per-click performance is a critical aspect of running a profitable PPC campaign. If you are not properly testing your ads, you could be wasting valuable marketing dollars. You may find it more cost effective to hire a professional pay-per-click agency to manage your campaigns. A specialist will know exactly how to use A/B testing to boost your pay-per-click performance and bring you the highest return on your investment possible!

Improve your PPC Advertising today

Everything You Need to Know About The AdWords App

Posted on May 15, 2015 by Troy Lerner

Finally, the long awaited Google AdWords app has arrived and is now available globally to all existing AdWords customers. With Google's new emphasis being on mobile, this exciting new feature is no surprise. The GoogleGoogle adwords app AdWords app will allow you or your PPC agency to control your ads' performance in real-time with the convenience of managing everything while you're on the go. A truly "mobile" solution.

The Top 3 Things You Can You Do With The New Google AdWords App

 

1. Manage Your Campaign Stats In Real-Time

Changes happen very quickly when it comes to everything internet; therefore, it's extremely important to have the ability to make changes to your AdWords campaigns on the fly as you see new trends emerging.

EXAMPLE:

You have just launched a new product line and a new AdWords campaign to go along with it. Suddenly you see that a negative keywords is receiving an astronomical amount of clicks, creating a potentially devastating loss in campaign funds. You can log on and delete the negative keyword immediately eliminating any further unnecessary loss of campaign funds.

or

You see that a particular keyword is performing particularly well and is resulting in a significant increase in sales. However, your campaign is about to run out of funds. This new app will allow you to handle the issue immediately.

Additionally, you may see that a particular keyword is performing very well, but if you were to increase your bid amount, you would receive more impressions by paying more for that keyword. This is just another huge benefit of the Google AdWords app.

2. Receive Real-Time Alerts, Notifications And Campaign Recommendations

The new Google AdWords app provides you with customized notifications and alerts, then makes optimization suggestions as to the best ways to improve upon your campaigns performance.

EXAMPLE:

You just launched a new campaign. However, you didn't realize that your credit card was about to expire or that there was a problem within some of your ad groups. This could result in a substantial loss in revenue, if you weren't notified immediately of any potential issues. But with this new app and its notification alert feature, you will be made aware of those issues so you can correct them before they become a problem.

3. Call A Google Expert

The new Google AdWords app makes it easy for you to contact a Google expert with a quick tap to discuss any problems, concerns or usage issues you may have.

EXAMPLE:

Your new campaign has just gone live, but it's not performing as expected or is experiencing a problem, and you will not be back in the office until tomorrow. With the new Google AdWords app you can tap the contact button of your choice and communicate with a Google expert who can then help you with your campaign or issue. Google experts are great for brainstorming marketing, product and technology strategies. Or for helping to correct any issues you may be having.

Conclusion

The new Google AdWords app is the latest tool for your marketing arsenal and one that could potentially save you from significant campaign losses and blunders. Get this new Google app today and see if you don't think it's the greatest thing since sliced bread! Here's to your success!

 

Bing's New Normalization Update Is Coming - Are You Ready?

Posted on May 08, 2015 by Troy Lerner

On May 21, 2015, Bing will be updating the way it determines keyword matches based on its perceived user Bing New Normalization updateintent. This could affect your PPC campaigns in a number of ways. Therefore, if you want to avoid any adverse effects, you and your PPC agency will need to begin tweaking your campaigns now.

The New Bing Normalization Process

As part of their new normalization process, Bing will no longer remove stop words and special characters from a search query.

Stop words, such as: is, a, what, the, and, at, to, of, in, or, about, for, with, on, from, by, an or any form of 've, as in should've, will no longer be removed. And special characters, such as accent marks as in words like café will no longer be removed either.

EXAMPLE:

When a user types "love and peace" in the search bar, Bing currently removes the word "and." But as of May 21, 2015, Bing will not be removing the stop word "and."

How To Keep Bing's Normalization Update From Affecting Your Campaigns

After May 21, 2015, your ads may not show for any searches that have stop words or special characters, unless you bid on those exact words or words containing special characters specifically. This is similar to the way Google uses its broad match and phrase match keywords to include all close variants.

EXAMPLE:

If you want to show up in a search for the words love and peace, you will need to bid on those words as a whole, including the stop word.

How The Normalization Update Will Affect Negative Keywords

Another change will be in the way Bing deals with negative keywords. Currently, if you are showing a negative keyword, Bing will totally eliminate all incidences of that keyword regardless of its context. After the update, Bing will give precedence to your "bidded" keyword over the negative keyword whenever there is a conflict.

EXAMPLE:

Negative keyword: discount boots. "Discount" is considered a negative keyword and therefore the phrase match discount boots will never bring back results. However, going forward, Bing will show the phrase "discount boots" as a match, but only if you have bid on the specific keyword - discount boots.

You should take some time to go back through all your existing campaigns and make the changes necessary to avoid any potential problems once Bing proceeds with their update.

The Benefits Of Normalization

The benefits of normalization will be seen once this update has taken place, but only if you have adjusted your campaigns to reflect the necessary changes when it comes to stop words, special characters and negative keywords. If you take the time to correct your campaigns now, you should see a positive benefit from Bing's normalization efforts.

EXAMPLE:

You will receive more targeted traffic as the keywords the searcher types in the search box will result in him receiving the specific results for that keyword, which are the exact keywords you have bid on (hopefully). And you will no longer miss out on keywords that were once categorized as negative. This will be especially true when selling any type of discount product as you can now bid on any keyword with the word discount and receive traffic that prior to the update you would have never seen. As in the example given above for discount boots.

Conclusion

It looks like Bing has the right intention, but will come up short. It’s great that Bing is giving us control over extraneous/stop words. This is a necessary improvement that has been long awaited. The downside in our opinion is the huge overhead created because bidded keywords are now prioritized over negative keywords. This is a terrible thing! It means that every time you want to add a negative keyword, you’ll need to audit the *entire account* to make sure that no existing bidded phrases contain the proposed negative keyword. If you do in fact have a bidded keyword that matches the negative keyword, the bidded word will take priority, and the negative keyword will do nothing. You will think you’ve solved the problem, but in fact, you will have done nothing.

3 Key Factors for Launching Mobile PPC Presence

Posted on April 24, 2015 by Troy Lerner

launching mobile ppc presence

Mobile is becoming an essential part of a successful PPC campaign. Seventy-one percent of Americans use smart phones. And, Google recently announced that their upcoming algorithm will heavily favor mobile-friendly sites. Now is the time to claim your space in the mobile PPC landscape, by either increasing your mobile bids on existing ads or by creating mobile-specific PPC ads. Before jumping into pay-per-click management, consider these factors to maximize the effectiveness of your campaigns:

1. Know your mobile audience.

When you are crafting a message, audience is everything. It's important to know, for instance, if your mobile audience is more likely to be a local group looking for brick and mortar deals or a national one open to eCommerce options. Then, target your ads to fit this audience specifically. A pool service in Los Angeles doesn't need clicks from renters who live in San Francisco. By targeting well, you have a better chance of getting a good return on your mobile PPC investment.

2. Optimize your mobile campaign.

Modern consumers have a lot of demands on their attention. You need to make your point fast or lose their interest. A good rule of thumb is the 10 Second Rule: your prospect should be able to get the most important points of your offer in under 10 seconds. A PPC ad that points to a slow-loading site that is not optimized for mobile is useless. Make sure that you are pointing to dedicated, mobile-friendly pages. Have clear headlines, text that gets to the point and a clear and compelling call to action to pull it all together.

3. Set performance benchmarks.

Before you start a campaign, define what you want to achieve. Without this guidance, it can be easy to spend large chunks of money without getting results. Pay attention to your click-through rate, your conversions and your cost per click. Compare your spending in your mobile campaigns to what you have spent on desktop. Is your cost per action (CPA) higher or lower? Are you getting a satisfying return on your mobile advertising investment? It all comes down to testing and seeing what works best with your specific audience. Based on your results, you may learn that you need to adjust your budget, change your landing pages or ads or change the audience who you target.

Mobile PPC has great possibilities for your business. However, you need to ensure that you have all of your sites set up for this audience and that you are reaching out to them in the way that is most effective. By preparing well and examining often, you can excel in the mobile sphere.

Why Prioritizing PPC Goals Is Necessary To Your Paid Search Strategy

Posted on April 17, 2015 by Troy Lerner

Before committing to a campaign and investing in clicks, it's important to set and understand your goals. Knowing what you want, how much you are willing to spend, and predicting thereturn on your investment can help you keep to your pay per click budget while getting the results you desire. A few things to remember about PPC goal setting and your paid search strategy:

prioritize-PPC-goals

Not All Goals Are Created Equal

Keep in mind what sort of return onyour investment you can expect. Closing the deal on a one-month-free offer is likely worth more than getting someone to download a free eBook. A sign-up for a newsletter may not yield as qualified a lead as a request for a no-obligation demo.

Generally, the easier your desired action, the wider your net. You will get a lot of prospects who may not be well-qualified. A more narrow goal, however, may yield fewer prospects. But, they are more likely ones who are likely to convert to sales. Keep these goals in mind when setting budgets and deciding how much you want to expend.

Understanding Inverse Goal Relationships

Not all of your goals will play well with others. If you are on the hook to provide results in both revenue and ROI, your actions in one area may be working against your goals in another. If you are pursuing increased revenue, your return on investment will, for a period of time, probably drop. If your current campaign is focused on increasing your ROI, total revenue may take a hit as you eliminate campaigns that cost too much based on how much revenue they brought in. Over time, all goals simply need to be balanced so that you are achieving the results you need. Don't panic if one area suffers while you focus on another. So long as you are gradually on track in all areas, a period of adjustment is normal.

Consistency Counts

Think carefully before committing to any one specific plan. We're not saying you should never adjust, especially if new information presents itself. But, once you settle on a plan, try to stay with it. If you are changing your campaign goals on a weekly basis, this can be frustrating to your account manager. And, constant changes in goals can mean wasting time researching for plans that are never properly implemented.

PPC advertising can be a powerful tool for bringing qualified prospects to your site. By setting goals wisely and understanding how each of them interact with one another, you can eliminate some of the surprises and grow your business in a way that works.

AdWords GDN Household Income Targeting Is Real: Here’s How To Find It

Posted on April 10, 2015 by Troy Lerner

One of the best ways to increase your ROI and build your brand is to begin a paid advertising campaign through the use of Google AdWords. However, just like anything else, you must proceed with caution. 

adwords household income targeting

Feeding A Hungry Crowd

The first rule of marketing is to find a hungry crowd, then give them what they want. But exactly how do you go about finding that "hungry crowd?" Well, that's the beauty of a little known Google Adwords feature which allows you to pinpoint your target market by using demographic data coupled with internet search intent. More about this feature in a moment.

Demographics - The Holy Grail Of Internet Marketing

How would you like the ability to target an exact location and a specific average household income for that location? Of course you would, because the demographics will give you the ability to reach your specific audience and the search intent will make sure you are reaching that audience while they're hot and "hungry" for more information, or better yet - while they're ready to buy.

How Google AdWords Demographic Information Is Complied

Google gathers their demographic information based on data available through the IRS. This is public information pertaining to any given group of people based on their location and that location's approximate average household income. Unfortunately, this feature is only available to U.S locations at this time.

Where To Find The Elusive Adwords Income Targeting Option

You would think locating the income targeting option would be a simple, straight forward task. But nothing could be further from the truth. You can look under the Audiences tab, the Display Network tab, the Demographics tab or under the interests or remarketing, but you won't find the income targeting option there. Go figure!

Steps for finding the Adwords income targeting option:

  • Login to your AdWords account
  • Select the corresponding campaign
  • Click on the Settings tab
  • Go down to Locations
  • Click on Edit
  • Now click on Advanced Search
  • Once you are on the Advanced Search screen, you will then need to click on Location groups
  • Click on the dropdown box then click on Locations by demographics
  • Now look for another dropdown box where you can select a household income tier
  • Click Done

AdWords will now provide you with the target market information you selected.

The AdWords Income Targeting Option Equals Big Profits

Marketing is a vital part of doing business and there are numerous ways to attract new customers. Paid search, display media, paid social media and SEO, among others. But one thing is certain, if you don't attract new customers, you won't be in business for long.

Using AdWords income targeting is a great way to pinpoint your target market for the largest return on your investment possible. And unlike other marketing techniques, AdWords paid search advertising is the best way to increase your bottom line and reach your intended audience quickly.