Finally, the long awaited Google AdWords app has arrived and is now available globally to all existing AdWords customers. With Google's new emphasis being on mobile, this exciting new feature is no surprise. The Google AdWords app will allow you or your PPC agency to control your ads' performance in real-time with the convenience of managing everything while you're on the go. A truly "mobile" solution.
The Top 3 Things You Can You Do With The New Google AdWords App
1. Manage Your Campaign Stats In Real-Time
Changes happen very quickly when it comes to everything internet; therefore, it's extremely important to have the ability to make changes to your AdWords campaigns on the fly as you see new trends emerging.
You have just launched a new product line and a new AdWords campaign to go along with it. Suddenly you see that a negative keywords is receiving an astronomical amount of clicks, creating a potentially devastating loss in campaign funds. You can log on and delete the negative keyword immediately eliminating any further unnecessary loss of campaign funds.
You see that a particular keyword is performing particularly well and is resulting in a significant increase in sales. However, your campaign is about to run out of funds. This new app will allow you to handle the issue immediately.
Additionally, you may see that a particular keyword is performing very well, but if you were to increase your bid amount, you would receive more impressions by paying more for that keyword. This is just another huge benefit of the Google AdWords app.
2. Receive Real-Time Alerts, Notifications And Campaign Recommendations
The new Google AdWords app provides you with customized notifications and alerts, then makes optimization suggestions as to the best ways to improve upon your campaigns performance.
You just launched a new campaign. However, you didn't realize that your credit card was about to expire or that there was a problem within some of your ad groups. This could result in a substantial loss in revenue, if you weren't notified immediately of any potential issues. But with this new app and its notification alert feature, you will be made aware of those issues so you can correct them before they become a problem.
3. Call A Google Expert
The new Google AdWords app makes it easy for you to contact a Google expert with a quick tap to discuss any problems, concerns or usage issues you may have.
Your new campaign has just gone live, but it's not performing as expected or is experiencing a problem, and you will not be back in the office until tomorrow. With the new Google AdWords app you can tap the contact button of your choice and communicate with a Google expert who can then help you with your campaign or issue. Google experts are great for brainstorming marketing, product and technology strategies. Or for helping to correct any issues you may be having.
The new Google AdWords app is the latest tool for your marketing arsenal and one that could potentially save you from significant campaign losses and blunders. Get this new Google app today and see if you don't think it's the greatest thing since sliced bread! Here's to your success!